About me

I think it is the right time to say something about myself.

My name is Maciek Krula, but most of the people call me Krula, and I am a photographer.

I don’t want to limit myself to a label of being a fashion photographer, commercial photographer etc. I simply take pictures.

On this website, I’d like to show, what I do, how I do it and sometimes say something I believe you might find interesting. I think that’s all, but if you’d like to know more about me please read the tab bio, if not, I hope that you’d like what I have prepared for you


The best description of my work ethic is a quote from Thomas Jefferson:

‘’I find the harder I work, the more luck I seem to have.’’

It seems to work for me, I’ve noticed that if you work hard on something, then at the end all pieces of jigsaw puzzle come together, against all odds.

My philosophy is same as Arnold Schwarzenegger’s:  

1 trust yourself,

2 break some rules,

3 don’t be afraid to fail

4 ignore the naysayers

5 work hard

6 give something back

In photography

I believe in a philosophy of simplicity. Simple solutions, in most cases, are what turn out to be the most effective.

I believe in the simplicity of frame, the simplicity of message, but sometimes to achieve that feeling of simplicity you have to work hard and make a lot of complicated preparations.

That’s why I believe in hard work and that hard work pays off.

Dreams come and go, they change, sometimes because we achieve them and sometimes because we change our priorities.

I do not have my own bucket list, because at the end of my road I don’t want to regret that I haven’t done something, that I didn’t achieve something. I let my dreams live their own lives.

At this moment I’d love to:

  • Do a project that involves a helicopter
  • Have my own exhibition
  • Travel around the world
  • Break my own record of having the most  Haribo jelly bears in my mouth at the same time (personal best 24),

I started my adventure with photography when I was 16. It was then when I bought my first illegal copy of Adobe Photoshop (I think it was 3.3 on few floppy discs) and started my first photography retouching.

When I was 18 I moved to Krakow, where surrounded by photographers, I polished my skills. After a little while, I started my first business, which was a Modelling Agency. This is how I started in fashion and beauty photography.

After few years I moved to London. Unfortunately, as a foreigner with big ambitions and weak language skills, I got a hard lesson in humility and only after few years I was able to continue my journey as a photographer. I started off in fashion, as I had lots of experience in this field, but after a little while, I started working on other projects.

Now, I photograph different projects and I run my own photographic company, where I and three other photographers offer photographic services to businesses from advertising photography, through interior photography, product photography, business portraits to food photography. Thanks to all that I can also work on my personal projects. I experiment all the time with new techniques and tools. Photography is my passion and my life.

I love what I do and I do what I love.